SDRs perform better when their heads aren't spinning. Most agencies have 3-4 clients per rep. We've even seen well known agencies with 8 clients per SDR. That's good for the agency, but obviously not good for you. The majority of our reps work with a single client, but we allow our top performers to work with two.

Unfortunately, lead sharing is a common practice in the agency world. If your agency uses a shared database with all client/prospect interactions and opportunities stored together - that may be a clue.  To keep your data safe, we run separate instances of Our Sales Engagement tool for each of our clients. 

Email is still a great tool for prospecting, but it needs to be used responsibly. If your agency is sending 10K+ cold emails per month on your behalf, they could be destroying your brand reputation.  At OppStack, we always attempt to call prospects first, and we only send emails to contacts/accounts that have been manually qualified by an SDR.

If your agency doesn't provide bi-directional CRM integration, it's easy for mistakes to occur. Time is wasted prospecting disqualified accounts, and your customers get calls from SDRs as if you don’t know them. With bi-directional integration, lifecycle stages get updated immediately, ensuring that you and your agency always know where each contact and account stands in your sales cycle.